About course
Electronic commerce, or e-commerce, is the buying and selling of goods and services over the internet. E-commerce can be conducted on computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is now available through e-commerce, and it has upended how many companies and entire industries do business.
Key Takeaways
- E-commerce is the buying and selling of goods and services over the internet.
- It is conducted over computers, tablets, smartphones, and other smart devices.
- Almost anything can be purchased through e-commerce today, and it has lowered the barriers to entry for many types of businesses, such as retailers.
- E-commerce can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both.
- E-commerce operates in several market segments, including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.